Thursday, 16 December 2010

Fashion Media Short Course - London College of Fashion

On Monday and Tuesday this week I casually journeyed down to the capital to go to London College of Fashion. The reason - to go on the "Introduction to the Fashion Media Business" short course.  I didn't really know what to expect, and was just hoping for a bit of a taster in journlaism, marketing, PR and the like (and to tie in some shopping time and a trip to see my friend in Chiswick!), but it turned out to be one of the best things I've ever done!

There were 17 of us on the course altogether (and it was fully booked!) - unsurprisingly consisting of 16 girls, and a gay guy - so was a really nice size for group work, and it was led by the fahbulous Julia Robson. Now, Julia is a women I have so much respect and admiration for. It might be going to far to say she's my idol, but she's definitely up there in the awesome stakes. For starters, she's worked for Anna Wintour, interviewed Madonna, and worked on the Daily Telegraph fashion team for 15 years! Julia was absotastically brilliant, and such a great person to meet.

The trendy café area at the High Holborn campus

So we spent the two days learning loads about what it's really like to work in fashion media, such as what to look for in catwalk shows (and how important the Haute Couture shows are for a label's PR), tips for re-branding difficult clothing, iconic designers, how society influences fashion, "The Fashion Triangle", advertising techniques, writing for magazines, styling, interviewing skills, and the rise of e-fashion.

I couldn't recommend doing one of these short courses more (if you can manage to scrounge together £260 or so... mine was part of my Christmas present!). And London College of Fashion offer courses in pretty much any area to do with fashion you could be interested in. I'd love to hear if anyone's done any of their courses, long or short, and what you thought!

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